Use the Guardian to attract postgraduate and MBA students
With over half of final year students who want to go into further study reading the Guardian or using guardianjobs.co.uk, the Guardian provides the ideal audience for your postgraduate courses advertising.
Reach potential postgrad students with the Guardian...
The Guardian’s readership amongst degree educated professionals, alongside its strength and reputation for the education sector make it an ideal choice for promoting your postgraduate courses.
  • 466,000 Guardian readers hold a degree or professional qualification – more than both the FT and the Independent
  • 87,000 business professionals who read the Guardian do not read any other national quality title, allowing you to promote your MBA courses to a unique audience
...or guardian.co.uk
By advertising your courses across guardian.co.uk you can:

  • Reach almost 10 million UK passive users of guardian.co.uk
  • Reach an international audience of 17 million users
  • Target your advertising to users viewing certain pages or visiting from specific locations with behavioural targeting
  • 652,000 users of guardianjobs.co.uk have a degree and would consider taking a course to further their career
The market
The Guardian carries more courses aimed at new graduates than Nature, THE, Science and the Independent.
Features and supplements
Postgraduate features and supplements run alongside EducationGuardian on Tuesday or Work on Saturday and contain editorial from the postgraduate sector.
How to use the Guardian to attract postgraduates
With a range of products available, from branding across the University Guide to targeting course seekers with the Coursematch product, the Guardian can help you to reach the right audience.
What our clients say
Birmingham-logo
“We received over 270 responses to our print advertisement, from a high quality range of students. Staff at the Guardian were helpful and provided excellent guidance. We will definitely advertise with them again”

J Bowskill
Research Studentship Advisor
University of Birmingham

Advert was for Postgraduate Studentships in Arts, Humanities and Law
Contacts
For more information on advertising your postgraduate courses with the Guardian, contact the Courses team on

020 3353 3400
sales@guardian.co.uk

Sources: Grad Facts 2008, NRS Apr 08 – Mar 09, BBS 2008, ABCe May 09, NORAS 2009, NMR July 08 – June 09
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