With a loyal audience of both university-age readers and the people who help them make their decisions on where and what to study, the Guardian is the ideal platform for your undergraduate courses.

The Guardian offers a unique audience for your undergraduate courses:

• 192,000 regular Guardian readers due to finish school or start university in the next 12 months
• 98% of these don't read any other daily quality newspaper

More 15-24 year olds regularly read the Guardian than any other national daily quality newspaper.

Since the introduction of fees, parents have an increasing input into the choices their children make about where and what to study.

The Guardian can help you reach this key group:

• 202,000 parents of 16-20 year olds regularly reading the Guardian
• 96% of these do not read any other national daily quality newspaper

By advertising your advert on guardian.co.uk, you can reach the 491,000 parents of 15-18 year olds who use guardian.co.uk.

That’s more parents of this key age group than you can reach on independent.co.uk or telegraph.co.uk.

The Guardian also has a large readership amongst secondary and FE teachers allowing you to reach this other key group of influencers.

With a range of products available, from branding across the University Guide to targeting course seekers with the Coursematch product, the Guardian can help you to reach the right audience.

“The Guardian online proved to be very effective for the University of Sunderland throughout our clearing and undergraduate campaigns for 2008. It was particularly pleasing to note that ‘conversions’ to a clear action such as ordering our prospectus or doing an online course search were higher than average from Guardian pages due to the relevance of the Guardian’s strong education brand and its online users. We’ll certainly be using them again in 2009.”
Andy Atkinson, Publications & Advertising Manager, University of Sunderland

For more information on attracting undergraduate students with the Guardian contact us on

020 3353 3400
sales@guardian.co.uk


Sources: NRS Apr 08 – Mar 09, TGI Internet wave 18: Oct 07 – Sept 08, looked at site in last 4 weeks, TGI Jan 08 – Dec 08