Ad Info - Food Directory 2007

Unique Food Directory
in the Guardian

The Guardian’s annual food supplement, covering listings of UK-wide independent food retailers and wholesalers, will be published in November. This 100 page, A5 guide, with inspiring features about food and drink, complements the Guardian’s regular food and drink editorial from award-winning writers.

Reach receptive food and drink lovers

Guardian readers are valuable shoppers who appreciate good food and drink. They spend more than average on groceries shopping each week and are more likely than readers of any other quality titles to purchase groceries online.

With a significantly higher than average interest in food and drink editorial, this food guide is well received by Guardian readers.

A hard to reach audience

Guardian readers are hard to reach through other media, especially local and regional newspapers.

77% of Guardian readers do not read any other daily quality newspapers
Eight in ten Guardian readers do not read any regional daily/Sunday newspapers
83% do not read a major food magazine

Don’t miss this ideal opportunity to reach a receptive audience of:

1.5 million adults
91% ABC1
56% aged 15 – 44

Advertising rates

Option 1
Enhanced shaded text
£50

Option 2
Additional words (up to 50), shaded box
£100

Option 3
As Option 2, with photo or logo
£150

Contacts and deadlines

For more information and to book your classified ad, call the classified sales team on:

James Hawker
0207 611 9010
james.hawker@guardian.co.uk

Sources: TGI Jan 06 – Dec 06, NRS Oct 06 – Nov 07, Index 100 = Average UK adult, Major food magazines = Sainsburys Magazine, Waitrose Food Illustrated, BBC Good Food Magazine, Asda Magazine

Booking deadline
6 November 2007