The Guardian’s annual summer food and drink special is published with our award-winning Weekend magazine, offering you a premium, attractive environment in which to promote your products.

Guardian Weekend has a track record of superb editorial and the Guardian commits more editorial pages to the subject than any other quality press title. The features and recipes in the summer Food and Drink special will equip our readers with everything they need to get through the summer season, with expert guidance on dining both in and out of the home.

This special is a useable and keepable guide that our readers will return to again and again, ensuring repeated exposure to your adverts. It will give you the opportunity to reach over 1.3 million readers, over 90% of who are ABC1.

Guardian Weekend readers are discerning food lovers. Compared to readers of other quality Saturday magazines, Guardian Weekend readers are more likely to enjoy reading food and drink editorial. They also value quality food and drink, like to try new recipes, and believe its worth paying extra for it. This is also shown in the fact that they spend more than the average UK adult on groceries each week. Our readers are very loyal to their newspaper and nearly 8 in 10 Guardian Weekend readers don’t read specialist food titles.

By advertising in the food and drink winter special you can communicate with a valuable and receptive audience of shoppers who appreciate good food and drink.

For more information on sponsorship and advertising opportunities in the Weekend Food and Drink Summer Special please contact: