Ad Info - Camping

2007 Planning Calendar

A special A5 supplement from the Guardian

Following on from the award winning Free Stuff, Cycling and Craft Guides, the next guide in the series will be on Camping.

The Camping Guide is the next in a series of standalone A5 supplements, to be distributed with the Guardian on Saturday, produced in a retainable and convenient A5 format which will give readers full details of everything they need to know about the joys of camping in the UK.

Editorial
Types of tents
Featuring the tent you can paint from Millets
Camping gear and accessories
My Perfect Site - Camping Bible by J Knight
50 camping reviews covering:
Wild camping
Family camping
Surf camping
Festival camping
Eco camping
Posh camping

The GNM total audience spend nearly £1 million on camping equipment each year, and are 40% more likely than the average UK adult to go camping regularly.

Format

Print
A5 (Guide format)
Approximately 72pp + 4 covers
Full national print run
Extensive marketing support

Sponsorship opportunity

Front cover branding and statement of association
Inside Front Cover ad site
Outside Back Cover ad site
Double Page Spread ad promotion with the issue
Branding on Guardian marketing support activity
Opportunity to partner the Guardian on reader offer or competition within the supplement

The next in the series will be Walking. More information will be published on Adinfo nearer the time.

For further information on advertising and sponsorship opportunities, please contact your Guardian sales representative.

Sponsorship
Gillian Pegler
020 7713 4753
gillian.pegler@guardian.co.uk

Advertising
Isabel Larke
020 7713 4101
isabel.larke@guardian.co.uk

Source: GNM Total Audience 2006 (wave 2)