The Guardian is producing its widely regarded 2007 Formula One guide on Monday 12 March 2007. The 68 page supplement is every fan’s guide to the highs and lows, glamour, excitement and pitstop insights into one of the most widely regarded and followed sports in the world. It is an ideal opportunity for your brand to reach sports enthusiasts over the entire F1 season.

The Guardian’s Formula One guide is an established sport special. It generates on average an extra 50,000 copy sales of the Guardian.

Edited by Matthew Hancock, it will include commentary from Frank Williams, Alan Henry, Maurice Hamilton, Damon Hill and Niki Lauda.

This keepable guide will act as a reference tool throughout the whole Formula One season for an army of over 1,100,000 motor racing enthusiasts in print and online, offering you an outstanding opportunity to bring your brand closer to the action and our reader.

Team by team guide– including The Formula One family tree and an intro to the team guides

Circuits guide – the season’s calendar

The 10 greatest grand prix by Alan Henry, with You-Tube links

The global circus – what it’s like going to 17 different countries in 8 months, by Holly Samos

Guide to following the F1 season on TV, radio, internet

A new era dawns – Richard Williams on the new 2007 season
 
Know your F1 – Barney Ronay with spotter’s guide type observational humour
 
How to approach your first race As Lewis Hamilton shapes up for Melbourne, Alan Henry talks to Damon Hill and Niki Lauda
 
30 years of Williams – Frank Williams on how the sport has drastically changed in three decades

For more information about advertising and sponsorship opportunities in this year’s Formula One guide, please contact:

Darren Sutton-Warren
0207 713 4039
darren.sutton-warren@guardian.co.uk

Deadlines for bookings and copy:
Friday 23 February 2006