• Guardian News and Media reaches one in ten UK adults every week.
• Saturday Guardian is read by 1.5 million adults every week.
• Less than one fifth (17%) of Saturday Guardian readers read another quality Saturday newspaper.
• Less than one fifth (17%) of Guardian Weekend readers read a specialist food magazine.

Guardian Weekend readers are discerning food and drink consumers, being more likely than readers of other quality Saturday magazines to agree with the statements:

• It’s worth paying more for organic food
• I’m prepared to pay more for good quality wine
• I like to try new recipes

As well as appealing to our Mediterranean food lovers, this “Summer in the Med” special will appeal to our audience of frequent travellers and help inspire their holidays.

• A third of Guardian Weekend readers have visited Mediterranean countries in the last 12 months.
• 25% have taken short breaks in the last 12 months, a proportion that is nearly twice as high as the average UK adult.