A series of award-winning stand-alone A5 supplements.

Supplement of the Year
British Press Awards 2007

The Guides To are distributed with the Guardian on Saturday and The Observer on Sunday.  They are produced in a retainable and convenient A5 format and give readers full details of everything they need to know about each specific topic. Previous guides have included:

- Grow Your Own
- Playing the Guitar
- Camping
- Walking
- Massage and Relaxation

The Guides are created in the unique Guardian and Observer style and tone. They are educative and informative, giving essential information to readers who have either recently taken up an activity or are thinking of taking it up.

The Guides are designed to be kept as a source of inspiration and expertise, referred to again and again, maximising advertiser impact.

The Guardian on Saturday and The Observer on Sunday reach over 2 million UK adults a week. The Guardian/Observer audience is upmarket and stylish with an interest in a broad range of topics.

Guardian and Observer readers are an inquisitive bunch who enjoy learning and trying out new things. 87% are ABC1 and 61% are AB, with a high disposable income, making them an ideal target for your advertising messages.

The Guides are supported by a full cross media marketing campaign including:

• TV ads two ads prior to publications
• Press ads the week before across the Guardian portfolio
• Banner ads running across guardian.co.uk network
• Email sent to around 20,000 readers
• Masthead promotion on the day of publication

"The camping supplement offered the perfect vehicle for a genuine endorsement of Cotswold's leading position within the camping
market."

Vicki Owen
Cotswold Outdoor
Recent sponsors of the Guide to Camping

For more information on the next in the series and for advertising and sponsorship opportunities, contact

Gareth Neville
gareth.neville@guardian.co.uk
020 7131 7041

Ad sizes available:
- Quarter page
- Half page
- Full page
- DPS
- Inside and outside back

Advertorial and sponsorship opportunities also available