The Observer’s full-colour property supplement is published six times a year and is aimed at potential buyers and investors at peak times of the property market. With editorial covering a wide range of issues affecting the property market both in the UK and abroad, as well as inspiring articles on interiors and homeware, this is an ideal environment to reach an upmarket audience of homeowners.

Boasting incomes 45% higher than average and displaying a high propensity to invest their money, Observer readers have the means to purchase both first and additional properties. They are nearly twice as likely as average to be moving out of their parental home and more likely than readers of any other quality title t purchase a home in the next 12 months.

The Observer offers a highly effective reach of high earners in the London and South East region. Observer readers are more than three times more likely than average to live in London or the South East and earn over £50k.

Observer readers are frequent holiday-makers, displaying a higher propensity than average to stay in their own holiday home or timeshare when on holiday. They are an audience ready and able to invest in property abroad, as AB Observer readers are 28% more likely than average to own property abroad.

Observer readers are loyal to their Sunday newspaper and difficult to reach through other media. Nearly half of Observer readers don’t read any other national quality press title with a property section.

Observer readers are more receptive to colour supplements than readers of other quality press titles, being nearly twice as likely as average to agree “colour supplements are really worth having”. You can substantially extend your campaign by including the Observer Property on your schedule.

23 September
28 October (Special edition)

For more information about the Property supplement please contact:

Darren Sutton-Warren
0207 713 4039
darren.sutton-warren@guardian.co.uk