Smart thinking for SMEs
Business Sense is a supplement dedicated to providing our readers working in SMEs with an invaluable source of information and advice. Published on the last Friday of each month, Business Sense delivers vital information to a very important and highly valuable section of the Guardian’s audience.
A lucrative market for suppliers
There are over four million SMEs in the UK, accounting for more than 50% of employment and turnover in the country. SMEs represent a highly valuable market for all finance, travel and ICT service providers, but many still feel that suppliers do not understand or appreciate their particular needs. This supplement affords you a unique opportunity to target this highly valuable audience.
A high spending senior audience
59% of the Guardian’s senior business audience work in SMEs.
Guardian readers and Guardian Unlimited users working in SMEs spend 19% more than the average on ICT equipment each year.
Forward thinking companies
Compared to the average SME, Guardian readers and Guardian Unlimited users are more likely to:
• Have Broadband
• Use wireless technology
• Operate in technology dependent
industries
Contacts
Louise Hemming
020 7713 4555
louise.hemming@guardian.co.uk
020 7713 4555
louise.hemming@guardian.co.uk
Sources: BBS 2003, Guardian & Observer, SME Research 2004, ONS
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