British Business Survey
2008
This year's British Business Survey was launched on 3 September.

It is the leading source of market and media insight into British business men and women, from both a consumer and a business-to-business perspective.

The survey shows that Guardian News and Media perform very strongly in the business market.
guardian.co.uk
Achieve the greatest online reach of businesspeople with guardian.co.uk. It's not just No 1 in the consumer marketplace, but also the No 1 quality news website for business people with daily reach at 47,000.
guardian.co.uk offers you an effective advertising vehicle, reaching 15% of high profile businesspeople (on par with the FT).
GNM Total Business Audience
bbs survey
For the first time BBS offers planners the ability to cross media plan by creating total audiences.

GNM offers a strong combined audience reaching over 1 in 5 business people - that’s 329,000 every week.

Targeting GNM business people allows you to reach key budget holders, with our combined audience responsible for 20% of UK companies’ total expenditure.
The Guardian
The Guardian newspaper offers you the opportunity to target 1 in 10 business people every week - as many as the FT.

The Guardian has a unique audience. 52% of Guardian business readers read no other quality newspaper title.
guardian packshot
The Observer
observer packshot
The Observer newspaper continues to thrive, being the only Sunday title to show growth.

Capturing businesspeople in a different mindset, The Observer now reaches 9% of the business population.

Like the Guardian, The Observer offers the opportunity to target a unique audience, as 56% of Observer business readers read no other quality title.
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