With click through rates typically less than 1%, what is your advertising achieving with the other 99% of impressions? 

Guardian News & Media is offering you the ability to test online brand advertising effectiveness against a number of metrics: 

• Brand awareness
• Online ad awareness
• Message association
• Brand favourability
• Purchasing intent
  

By tailoring the research to your campaign objectives we can track your campaign and ensure it is making its mark with Guardian Unlimited users.

Source: Eyeblaster, HI 2006