If you are placing a major advertising campaign in the Guardian and The Observer, you want to be sure it is meeting your campaign objectives. 
  
We offer a range of different research methodologies to assess the impact of your advertising with our readers. Metrics that can be measured include: 

• Print ad awareness
• Message association
• Brand favourability
• Brand perceptions
• Purchase consideration 
    

Our dedicated research manager will oversee the project from initial discussions through to final presentations.