Is your print and online creative working for you?
However good your media placement, if your creative does not attract your target audience, then the ad is not working as hard as it could do and your campaign will underachieve on ROI.
Our simple and quick pre-testing product can highlight small adjustments, which can make substantial changes to the immediate impact and lasting effect of your advertising.
Guardian News & Media offer a variety of products to test your print and online creative executions regardless of where you are planning to run them. Areas of measurement include:
- if your ad is attracting attention
- where the consumer actually looks on your ad
- recall and understanding of your ad
- purchasing intent
The result
More effective ad campaigns that work for your target audience and yield better revenue results.
Cost
Whilst final costs will be dependent on methodology, target audience and sampling, testing six creative concepts can cost as little as £7,000.
