Young and male
- 58% of guardian.co.uk/film users are men. This figure is 45% for other film/cinema listings sites
- 66% are 25-44 years old compared to 44% on other film sites
- 53% of users live in London/South East - compared to 36% for similar sites
guardian.co.uk, the Guardian and The Observer are top destinations for film
- 83% of guardian.co.uk/film users also read the Guardian
- 48% read The Observer
- They are an exclusive audience with most users not reading other print titles and not visiting other commercial sites for information about films
“There are only 5 websites that I check every day. guardian.co.uk and its film section would be my second destination after my email. Top marks.”
guardian.co.uk/film site user
They are heavy site users, engaging in various content through multiple platforms
- 2 in 3 guardian.co.uk/film users visit the site at least once a week
- They are extensive users of the site’s content, from Reviews through Blogs to the Quiz, meaning that there are various ways to target them
Source: guardian.co.uk/film site survey 2008
