The film site survey was carried out to gain insight into the habits and attitudes of the site’s users. We aimed to understand their usage of the site, consumption of print media in relation to film content and cinema going habits. The survey enabled us to find out what films they had seen, genres they preferred and actions they had taken following reviews and advertising on the site.

The survey was conducted in August 2008 via a pop-up questionnaire on the film and culture sites and generated a sample of 450 users in Britain. Where possible, the results have been benchmarked against visitors to other film/cinema listings sites using TGI.Net Wave 15.