Frequent cinema goers
guardian.co.uk/film site users visit the cinema on average two times a month - twice as often as users of other film sites
Dedicated cinema goers
guardian.co.uk/film site users are more recent cinema goers, meaning that the site offers quicker return on advertising investment
Influence other people
guardian.co.uk/film site users are early adopters and active influencers:
- 92% like seeing different types of film
- 77% prefer seeing films in cinema than on TV
- 72% attend or would like to attend movie premiers
- 67% believe their opinions on film are valued by their friends
- 61% think that going to cinema is an important part of life
Source: guardian.co.uk/film site survey 2008, TGI.Net Wave 15
