Reviews are trusted and heavily influence viewing
"Whenever I visit the site there is always something to interest me there and I find it very useful for choosing what to see."
guardian.co.uk/film site user
As a direct result of reading a review on the film site:
guardian.co.uk/film site user
As a direct result of reading a review on the film site:
Advertising has a high impact
As a direct result of seeing an ad on the film site:
Source: guardian.co.uk/film site survey 2008
