Innovation in the quality and choice of games, faster broadband connections and the recession-triggered interest in staying in mean that more and more people play computer games.

We are also witnessing major demographic shifts in the profile of gamers, with women and those over 35 no longer considered on the periphery of the industry.

Home Entertainment Research from Guardian News and Media explores how advertisers can capitalise on these trends and delves into the gaming habits of Guardian and Observer readers.