Keep it transparent for the Hobbyists
" I can see the 4.49% and the 5.59% APR so when you look at that it does make you know they are not actually trying to hide anything.”
(M, Group 1, Pre-family)
(M, Group 1, Pre-family)
Use relevant placement
“Some financial sections are beautifully laid out and you just feel like glancing through them”.
(M, Group 4, Pre-family)
(M, Group 4, Pre-family)
Keep it real for the majority
“Show us what we can do with our money.”
(M, Group 7, Pre-family)
(M, Group 7, Pre-family)
