Money Moves offers advertisers insights into what motivates consumers in a sector characterised by a high level of inertia and relatively low direct response levels.

It uncovers some of the complexities of financial decision-making and puts the role of advertising into the wider context.

• The factors that are important to
   consumers when choosing a
   financial provider

• The sources they use to help
   choose the right product for them

• What channels and media they
   value the most for their decision-
   making.

Our typologies of financial consumers help you to identify the opportunities to be gained from branding advertising and tailoring your messages to each group.