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• Topline readership of all the sections and the Guardian
   and The Observer
• Topics read about
• Sections ratings 
• How long magazines are kept
• Frequency of reading
• Motivations for reading the products

Using IMS or Telmar you can use the data on crosstab or using the reach and frequency schedule planning tool. If you would like free access to the full dataset for Sections 2006, please speak to your IMS or Telmar representative.
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