Sections 2006 - and all previous waves of the research - was conducted by Objective Research.

•  A self-completion questionnaire was mailed to over 
   20,000 Guardian and Observer readers aged 15+
   sourced from our own database and a bought-in list.

• A high response rate was achieved, with over 4,000
   completed questionnaires.

• The data was weighted to the NRS survey making it
   representative of our overall readership profile.