For years now, advertisers have demanded an accurate measure of net print and online newspaper audiences and Guardian News and Media are the first to provide it.
Total Audience Research allows:
- Measurement of reach by media owner covering all national titles and the Evening Standard and Metro
- In addition to standard demographics, the data has been merged with TGI to provide full planning capability across all TGI variables (4,000 brands, 500 markets etc.) including time diary, life-stage and attitudinal statements.
- Total Audience research is unique in Britain and allows advertisers greater insight into the behaviour of all our audiences.
