For years, advertisers have demanded an accurate measure of net print and online newspaper audiences and Guardian News and Media are the first to provide it.

Total Audience Research allows:

• Measurement of reach by media owner covering all national titles and the Evening Standard and Metro
• In addition to standard demographics, the data has been merged with TGI to provide full planning capability across all TGI variables (4,000 brands, 500 markets etc.) including time diary, life-stage and attitudinal statements
• Total Audience research is unique and allows advertisers greater insight into the behaviour of all our audiences