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How they work
A coupon was published for three weeks in the Guardian, The Observer and on guardian.co.uk in February, asking readers about their holidays. The data was recorded by an independent company, Sample Answers.

Readers were asked to rate the quality of service they received on their holidays by ticking one of four boxes- excellent, good, fair or poor.
This figure was then translated into a percentage. This system allows us to compare small companies, assessed on fewer coupons, with larger rivals. A threshold for minimum number of votes was set at 1% of total votes for that category.

We are proud to be involved in celebrating the fact that despite all the continuing uncertainties in the world, the British travelling public has not lost its spirit of adventure.
And the categories are...
  • Best Travel Agent
  • Best Tour Operator
  • Best Short-break Operator
  • Best Ski Company
  • Best Cruise Line
  • Best Short-haul Airline
  • Best Long-haul Airline
  • Best Business Flights
  • Best Ferry Service Provider
  • Best Train Service Provider
  • Best UK Hotels
  • Best Overseas Hotels
  • Best UK City
  • Best Overseas City
  • Best European Country
  • Best Long-haul Country
  • Best UK Tourist Attraction
  • Best Overseas Tourist Attraction
  • Ethical Travel Award
  • Best Brochure of the Year
  • Best Tour Operator Website
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