We work with you to understand your advertising objectives and identify your target audience. Then we create a bespoke ‘segment’ of users based on what we know about them. Only users belonging to that segment see your advertising when they visit the site, whatever page they happen to visit.

You might, for example, be promoting a holiday to university students. With behavioural targeting, we can show your ads to users from edu.uk domain names who have visited more than six travel pages in the past couple of weeks.