What is it?
Behavioural targeting is a clever online technology that uses people's behaviour to ensure your advertising reaches a relevant audience.
Guardian Unlimited’s partnership with US behavioural targeting experts, Revenue Science, allows you to target a unique segment of people anywhere across Guardian Unlimited.
Guardian Unlimited’s partnership with US behavioural targeting experts, Revenue Science, allows you to target a unique segment of people anywhere across Guardian Unlimited.
How it works
By using cookies to track history and identify domains, people qualify themselves for advertisers by their own actions. For example, reading about topics such as finance, Paris or mobile technology will identify their interest in those areas for future advertising.
Targeting possibilities
Behavioural Targeting allows you to target people by:
The content they have read
- The sections and pages that
individuals visit on Guardian
Unlimited - The words that appear on the
pages they have read - The number of relevant pages they have read
- How often they read these pages
- How recently they were reading
those pages
Their relationship with Guardian Unlimited
- Registration data such as job title
or seniority - Frequency of visit
Who the users are
- The industry they work in
- Domain details
- FTSE 350 status
