We work with you to understand your recruitment objectives and identify your target audience. Then we create a bespoke ‘segment’ of users based on what we know about them. Only users belonging to that segment see your advertising when they visit the site, whatever page they happen to visit.

You might, for example, be advertising a senior finance position in local government. With behavioural targeting, we can show your vacancy to users from gov.uk domain names who have visited more than six financial pages in the past couple of weeks.