There are 6 categories rewarding different aspects of effective newspaper planning.
Best newspaper campaign under £250k
This category will be looking for newspaper campaigns under £250,000 which have successfully achieved objectives with demonstrable results. Campaigns may be newspaper only or form part of a multi-media campaign.
Best newspaper campaign over £250K
This category will be looking for newspaper campaigns over £250,000 which have successfully achieved objectives with demonstrable results. Campaigns may be newspaper only or form part of a multi-media campaign.
Outstanding innovation in a newspaper campaign
In this category judges will be looking for outstanding innovation in newspaper planning, either for a particular execution or in strategic or implementational campaign planning.
Outstanding use of consumer insight in a newspaper campaign
In this category judges will be looking for campaign which demonstrate a clear link between consumer insight and campaign strategy. Campaigns may be newspaper only or form part of a multi-media campaign.
Outstanding integrated campaign across newspapers and their websites
In this category judges will be looking for campaigns utilising the inherent strengths of newspaper and newspaper websites, to deliver a fully integrated campaign.
Best use of newspapers in a multi-media campaign
In this category judges will be looking for campaigns utilising the inherent strengths of newspapers in a multi-media campaign to deliver, along with the other selected media, a fully rounded campaign.
Across all the categories judges will be looking for evidence of:
Best newspaper campaign under £250k
This category will be looking for newspaper campaigns under £250,000 which have successfully achieved objectives with demonstrable results. Campaigns may be newspaper only or form part of a multi-media campaign.
Best newspaper campaign over £250K
This category will be looking for newspaper campaigns over £250,000 which have successfully achieved objectives with demonstrable results. Campaigns may be newspaper only or form part of a multi-media campaign.
Outstanding innovation in a newspaper campaign
In this category judges will be looking for outstanding innovation in newspaper planning, either for a particular execution or in strategic or implementational campaign planning.
Outstanding use of consumer insight in a newspaper campaign
In this category judges will be looking for campaign which demonstrate a clear link between consumer insight and campaign strategy. Campaigns may be newspaper only or form part of a multi-media campaign.
Outstanding integrated campaign across newspapers and their websites
In this category judges will be looking for campaigns utilising the inherent strengths of newspaper and newspaper websites, to deliver a fully integrated campaign.
Best use of newspapers in a multi-media campaign
In this category judges will be looking for campaigns utilising the inherent strengths of newspapers in a multi-media campaign to deliver, along with the other selected media, a fully rounded campaign.
Across all the categories judges will be looking for evidence of:
- campaign objectives
- a clear explanation of strategy and implementation
- innovation
- insight
- effectiveness
