Below is an introduction to each of the different categories of advertising offered by Guardian News and Media.For further information regarding advertising opportunities follow the relevant links.

Recruitment advertising encompasses all jobs advertising, which appears in the range of Guardian recruitment supplements and on guardian.co.uk/jobs.

Courses advertising consists of all courses and studentships advertising, which appears in the Guardian’s recruitment and courses supplements and on guardian.co.uk/jobs.

Display advertising is brand, product or service advertising that appears in various sizes and positions throughout all sections of the newspapers and on all channels of the website.

Classified advertising is product or service advertising that appears in specific sections of the newspapers under headings classifying the product or service being offered i.e. travel, lifestyle, entertainment.

Sponsorship is advertising that seeks to establish a deeper association and integration between an advertiser and a publisher. The most common forms of sponsorship are content sponsorship, such as sponsored supplements, columns, microsites, and event sponsorship.

Insert advertising is brand, product or service advertising that, rather than appearing on the page of the newspaper, takes the form of loose inserts, bound-in inserts, tip-ons, product inserts such as chocolate bars, or sponsored polybags containing an onsert such as CD, DVD or special booklet.

Guardian Unlimited offers a wide range of online advertising solutions from established formats, such as banners, buttons, skyscrapers and overlays, to microsite sponsorship and innovative targeting techniques such as surround sessions and behavioural targeting.