Launched in response to the growing desire among consumers to 'do their bit' for the environment.
Nearly 8 in 10 consumers claim their concern for ethical issues affects their purchasing behaviour. People are hungry for information and advice for living 'greener' lives but currently there are very few destination sites that cater for this need at a general, practical level.
"...A one-stop shop for anyone interested in the state of the planet and how to improve its health..."
Hilary Osborne
Editor
guardian.co.uk/environment
Editor
guardian.co.uk/environment
"A one-stop shop for anyone interested in the state of the planet and how to improve its health... aimed at everyone, from the very green to those who just want to make minor adjustments to make their lifestyle more sustainable. The emphasis is on helping people make informed choices, rather than telling them how they should live."
Hilary Osborne
Editor
guardian.co.uk/environment
Hilary Osborne
Editor
guardian.co.uk/environment
Building on our environmental strengths
The new environment site consolidates existing editorial from the Guardian and The Observer, from Leo Hickman’s Ethical Living column to Matt Seaton’s Two Wheels cycling column.
Existing content from guardian.co.uk is also included on one site, together with news and features as they appear and extra pieces from guardian.co.uk reporters.
The site contents
The main sections of the site and examples of content are:
Climate change
• the impact of climate change
• current thinking on the extent and
causes
• Kyoto protocol
Conservation
• endangered species and habitat
Travel
• eco-tourism
• environmental impact of
driving/flying and the tourism
industry
• hybrid cars; cycling; carbon
offsets of flights
• protests against airport expansion
Energy
• the nuclear energy debate
• dwindling supplies of oil and coal
• alternative energy supplies
Ethical living
• ethical clothing
• ethical banking; green goods and
services
• profiles of people who lead ethical
lives
• corporate social responsibility
Climate change
• the impact of climate change
• current thinking on the extent and
causes
• Kyoto protocol
Conservation
• endangered species and habitat
Travel
• eco-tourism
• environmental impact of
driving/flying and the tourism
industry
• hybrid cars; cycling; carbon
offsets of flights
• protests against airport expansion
Energy
• the nuclear energy debate
• dwindling supplies of oil and coal
• alternative energy supplies
Ethical living
• ethical clothing
• ethical banking; green goods and
services
• profiles of people who lead ethical
lives
• corporate social responsibility
Food
• the damage done by farming
• the GM debate
• organic food
• food miles
Water
• drought - in the UK and overseas
• water effiecency/wastage
• recycling water
Pollution
• recycling
• emissions targets
• rubbish disposal
What can I do?
• carbon offset tools
• green directories
• links to carbon calculators
• guides to being green, making
your employer green
Blog
There will also be an Environment blog, to join guardian.co.uk’s existing blogs in the site
• the damage done by farming
• the GM debate
• organic food
• food miles
Water
• drought - in the UK and overseas
• water effiecency/wastage
• recycling water
Pollution
• recycling
• emissions targets
• rubbish disposal
What can I do?
• carbon offset tools
• green directories
• links to carbon calculators
• guides to being green, making
your employer green
Blog
There will also be an Environment blog, to join guardian.co.uk’s existing blogs in the site
Young, upmarket and well educated
Contacts
For more information about advertising opportunities on
Guardian Environment, please contact:
Sources: Mintel 2004 'Attitudes towards ethical food', Forrester UK Internet User Monitor November 2007
Guardian Environment, please contact:
Sources: Mintel 2004 'Attitudes towards ethical food', Forrester UK Internet User Monitor November 2007
