gcuk-obs-home
Observer.co.uk houses content from The Observer newspaper plus additional updates throughout the week, representing a diversity of editorial coverage, from news, sport, travel and music to food, fashion, arts, reviews and personal finance.

As one of the few sites within the guardian.co.uk network to experience a traffic uplift over the weekend, Observer.co.uk provides the opportunity to reach an audience of upmarket consumers while they are in the home.

Observer.co.uk was the first section of guardian.co.uk to develop its own blog. With topical entries being posted all through the week, The Observer blog is a dynamic and interactive extension of The Observer brand.
The Observer Monthlies
Observer.co.uk also contains features and articles from the Observer Monthly magazines:
  • Observer Music Monthly
  • Observer Sport Monthly
  • Observer Food Monthly
  • Observer Woman
Affluent, well-educated audience
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Source:
Forrester UK Internet User Monitor November 2006
Case Studies