Online dating with Soulmates
Soulmates is the Guardian’s dating service, offering a place for members to meet like-minded people.
Soulmates was voted best subscription dating site for men and women by 'Which?' magazine in 2009 and 2008.
350,000 people have joined since 2004 and 1,500 new members join each week.
350,000 people have joined since 2004 and 1,500 new members join each week.
How it works
Users set up a free profile saying a little about themselves and what they're looking for. They can then upload photos, browse other profiles, use the matching tool and receive messages in their secure email account.
If users want to take the next step and reply to a message, they need to purchase a subscription, available in one, three and six month packages.
Popular sections
My matches
Soulmates takes into account what you've said you're looking for and what other have said abut themselves and delivers up to 1,000 matches ranked in order
Search
Browse through Soulmates members by age, location, interests and more
Soulmates takes into account what you've said you're looking for and what other have said abut themselves and delivers up to 1,000 matches ranked in order
Search
Browse through Soulmates members by age, location, interests and more
My fans
Users can see who's made them a 'favourite'.
Gallery
The most recently uploaded pictures from Soulmates members
Popular
The most popular profiles on the site at any one time, based on the rate at which members message each other.
Users can see who's made them a 'favourite'.
Gallery
The most recently uploaded pictures from Soulmates members
Popular
The most popular profiles on the site at any one time, based on the rate at which members message each other.
A highly engaged and loyal audience
80% of users say that the fact that Soulmates was the Guardian's dating service was an important factor in their decision to join.
87% thought that they had a better chance of meeting like-minded people on Soulmates than on other dating sites.
87% thought that they had a better chance of meeting like-minded people on Soulmates than on other dating sites.
41% of Soulmates users are classified by Mosaic profile as 'urban intellectuals'
80% of members would be happy to tell their friends that they were using Soulmates.
80% of members would be happy to tell their friends that they were using Soulmates.
Soulmates mobile
Soulmate Mobile launched in summer 2009 and offers our users a fully functional version of the Soulmates service optimised for mobile devices.
Users can now review their matches, search for Soulmates, upload pictures and send messages securely via their mobile phone.
An offline presence too
Whilst launched online in summer 2004, Soulmates is a well established brand through both the Guardian and The Observer, first debuting in Saturday Guardian’s the Guide in 1996. With further coverage in The Observer Review, the Soulmates brand can offer advertisers integrated print and offline opportunities.
Sources: Guardian Soulmates Research 2009
