Soulmates is the Guardian’s dating service, offering a place for members to meet like-minded people.

Soulmates was voted best online dating site by 'Which?' magazine in 2008 and has over 1,500 member joining each week.

Users set up a free profile saying a little about themselves and what they're looking for. They can then upload photos, browse other profiles, use the matching tool and receive messages in their secure email account.

If users want to take the next step and reply to a message, they need to purchase a subscription, available in various periods:

1 month - £22.95
3 months - £44.95
6 months - £64.95

My matches
Soulmates takes into account what you've said you're looking for and what other have said abut themselves and delivers up to 1,000 matches ranked in order

Search
Browse through Soulmates members by age, location, interests and more

My fans
Users can see who's made them a 'favourite'.

Gallery
The most recently uploaded pictures from Soulmates members

Popular
The most popular profiles on the site at any one time, based on the rate at which members message each other.

70% of users say that the fact that Soulmates was the Guardian's dating service was an important factor in their decision to join.

90% thought that they had a better chance of meeting like-minded people on Soulmates than on other dating sites.

Of the 85,000 registered users, almost 9 in 10 use the site at least once a week and 44% every day.

Over 90% of members would be happy to tell their friends that they were using Soulmates.

Whilst launched online in summer 2004, Soulmates is a well established brand through both the Guardian and The Observer, first debuting in Saturday Guardian’s the Guide in 1996. With further coverage in G2 on a Tuesday and The Observer Review, the Soulmates brand can offer advertisers integrated print and offline opportunities.

For the past four years Soulmates has also run a dating tent at Glastonbury, using profile matching to find love for festival goers.