Behavioural targeting
The Guardian website was the first UK publisher to launch behavioural targeting, offering brands a means of targeting users based on the content they have read, their IP address and registration details.
Behavioural targeting options
Our partnership with US behavioural targeting experts, Revenue Science, allows us to target users based on their behaviour.
We can serve advertising based on:
We can serve advertising based on:
The content they have read
- The sections and pages that individuals visit on guardian.co.uk and for the first time
- The words that appear on the pages they have read
- The number of relevant pages they have read
- How often they read these pages
- How recently they were reading those pages
Their relationship with guardian.co.uk
- Registration data such as job title or seniority
- Frequency of visit
- Registration data such as job title or seniority
- Frequency of visit
Who the users are
- The industry they work in
- Domain details
- FTSE 350 status
Call us to talk about making this new targeting technology work for you:
Lee Fels
lee.fels@guardian.co.uk
020 3353 3915
Lee Fels
lee.fels@guardian.co.uk
020 3353 3915
