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  • 630,176 monthly unique users in August 2009 (45% month-on-month growth)
  • 6.1 million monthly page impressions in July 2009 (21% month-on-month growth)
  • Younger user base than the competition: 61% are 18-34 years old, making m.guardian.co.uk more attractive for advertisers looking to generate strong response

Sources: Omniture Site Catalyst (August 2009), Comscore m:metrix (July 2009, May 2009 3-month rolling average data)
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