GNM has launched a new network that gives advertisers the opportunity to extend the reach of their campaigns by having their online ads appear not only on Guardian Unlimited but also on smaller websites in key categories.

Advertisers benefit from being part of a large news site as well as smaller specialist sites, thereby reaching an even larger, targeted audience.

Guardian News and Media is the first UK newspaper group to recognise the potential of partnering with niche sites to offer advertisers additional reach and targeting opportunities.

The websites taking part have been carefully selected by our editorial teams and share the Guardian’s brand values.

Benefits of our unique offering include:

• Opportunity to be one of the first brands ever to appear on these influential sites
• Access to attractive new environments across niche subject areas
• Engagement with highly valuable, engaged audiences, who are passionate about their subject
• Advocacy building among hard to reach opinion formers and influencers