Secondfest was Second Life’s biggest ever event – unique user attendance at events in Second Life so far include:

Secondfest – 13,490
Radio 1 Big Weekend – c. 5000
NBC Christmas party – c. 1,000
Avalon Film Festival – c. 900

Secondfest massively surpassed the benchmark metrics we set for both unique users and visits.

13,490 unique users against a benchmark of 5,000
34,000 total visits against a benchmark of 17,000

Secondfest microsite on Guardian Unlimited was visited by 15,757 unique users with an average dwell time of 4 minutes 38 seconds.

100 competition entries.