Circulation & readers
The typical Public reader is in a position of seniority, well educated and affluent with significant spending power.
The audience
Public delivers a targeted audience
of the 12,000 most senior public services professionals, including those working in:
of the 12,000 most senior public services professionals, including those working in:
- Local Government Chief Executives, Directors
- Health Chief Executives, Chairs, Directors
- Whitehall Ministers, Permanent Secretaries, Directors
- NDPBs/Executive Agencies Chief Executives
- Voluntary Sector Chief Executives
- Housing Chief Executives of large housing associations
- Police Chief Constables, Directors of Police Authorities
- Fire & Emergency Services Commanders
- Elected Members Westminster, Cardiff, Edinburgh
- Private Sector Directors of organisations providing services to the public sector
Reader profile
- 73% are at board/management level
- 78% are responsible for a budget and 54% have a budgetary responsibility of over £1m
- They work in the areas of health, local and central government, academic/education, charities/voluntary sector
- 90% are educated to degree level or above
- 37% earn £41,000-£80,000 and 19% £81,000+
Source:
Public Magazine Reader Survey October 2004
