You can reach candidates by showing your buttons, banners or MPUs to users based on their behaviour.

For example, you can target by:

• content - e.g users reading 3 or more pages of MediaGuardian.co.uk, or who visit the Graduate Recruiter Index page more than 4 times in a month
• keyword within the content - articles containing certain words such as engineering, environment, fashion or education
  where users are visiting from -
• e.g. users from specific universities.

Behavioural targeting allows you to headhunt a passive jobseeking audience digitally.

This enables you to give candidates to gain a real insight into what it’s like working in your company.

Using video means you can:

• give valuable information to potential candidates
• stand out from your competitors,
  demonstrating your organsiation's innovation and creativity

What advertisers say:
“We wanted a more innovative approach to promoting the brand online. The Guardian enabled us to reach our target audience effectively and offer them a ‘window’ into King’s, giving them a real feel for the environment we offer.”
King’s College London

Advertising on the front page of one of our print supplements allows you to:

• Gain greater prominence over other advertisers
• Profile your job opportunities as well as raise brand awareness
• Effectively reach passive and active jobseekers
  

Send your role out to relevant candidates who have requested to be sent jobs through the guardianjobs.co.uk site.

How it works:

0. You take the Jobmatch option
0. Key criteria from your advert are matched with the relevant candidates on the database
0. Candidates are alerted to your vacancies, allowing them to apply directly to the position

This is an excellent way to reach active, relevant candidates.

With over 64,500 graduate profiles on the database, you can show your roles to relevant candidates by looking at degree studied or location.

Source: Guardian Jobmatch figures May 2009