Cadbury Schweppes

The solution
- full colour press ad in Graduate
- button on the Graduate site editorial page
- targeted Jobmatch email
- online vacancy listing on Guardian Jobs
The results
- The button had 16,000 page impressions, with 178 clicks through to the full job description.
- The role was sent to 345 relevant graduates signed up to Jobmatch. 167 clicked on the link to apply - a response rate of nearly 50%.
- The text listing led to 2,138 vacancy views and 843 contact page views.


