FT and Guardian partnership
The Guardian and the Financial Times have entered into a unique recruitment solutions partnership that will enable advertisers to reach an even wider pool of candidates.
How it works
All non-financial roles advertised in the Guardian’s ‘Executive Senior’ section in SocietyGuardian can now appear in both the FT’s ‘Companies & Markets’ section on Wednesday and the ‘Business Leader’ page in Executive Appointments on Thursday.
These three insertions across two quality newspapers give a
cost effective package, enabling you to expand your candidate
reach and access a diverse audience of senior professionals.
cost effective package, enabling you to expand your candidate
reach and access a diverse audience of senior professionals.
Advertise in the right environment
The Guardian and the Financial Times combined carry more senior public sector appointments than any other quality newspaper, giving you the best environment to advertise
your positions.
your positions.

Target the right audience

The Guardian and the Financial Times reach more senior job hunting professionals from both the public and private sector than any other quality newspaper.
The Guardian and The FT together reach more C-Suite jobseeking professionals than The Sunday Times or any other quality newspaper.
The Guardian and The FT together reach more C-Suite jobseeking professionals than The Sunday Times or any other quality newspaper.
Reader profiles
The Guardian
- The Guardian has a higher percentage of senior public sector
readers than the Sunday Times or any other quality newspaper. - 80% of senior public and private sector professionals who read the Guardian do not read the Sunday Times, giving a unique audience of potential candidates.
Financial Times
- 72% of FT readers do not work in financial services, giving you a broad reach of senior professionals.
- FT readers are more likely to be C-suite executives working in companies with 250+ employees than readers of the Sunday Times or Daily Telegraph.
Extended reach
The Guardian’s strong reach of senior public sector professionals, combined with the FT’s senior private sector business readers, gives the ideal opportunity to attract the broadest pool of candidates.
85% of senior professionals who read the FT do not read the Guardian,
which means this combination gives you an extended audience reach for all senior public sector positions.
which means this combination gives you an extended audience reach for all senior public sector positions.
The package
Guardian rate
SocietyGuardian Executive Senior on Wednesday
£65scc
SocietyGuardian Executive Senior on Wednesday
£65scc
Financial Times add-on rate
Companies & Markets section on Wednesday + Business
Leader page in Executive Appointments on Thursday.
12x5 mono = £3,000
12x5 colour = £3,750
The add-on rate gives you a discount of over 40%!
Companies & Markets section on Wednesday + Business
Leader page in Executive Appointments on Thursday.
12x5 mono = £3,000
12x5 colour = £3,750
The add-on rate gives you a discount of over 40%!
Contacts
For further information on the package and to book, contact the
Guardian Jobs team on:
020 3353 3400
Guardian Jobs team on:
020 3353 3400
Sources: NMR June 08 – May 09; BBS 2008; NRS Apr 08 – Mar 09; FT Recruitment Research 2008; BE 2008


