Podcasts and Audio
A podcast is an audio file that can be listened to either through a user’s internet browser or by downloading onto an MP3 player.
Podcasts give your message a voice, allowing the Guardian’s quality audience to engage further with your campaign.
Podcasts give your message a voice, allowing the Guardian’s quality audience to engage further with your campaign.
What's available to advertisers?
- Audio pre- and post-roll advertising - available across all Guardian podcasts (between 15 and 30 seconds each, bought as cost per thousand)
- Sponsorship of audio pages – display advertising slots appear on audio pages, in conjunction with pre- and post-roll advertising described above
- Full recruitment podcast – including traffic drivers, a landing page, and extra inventory all geared to maximising the visibility of your audio recording. Can be served across the guardian.co.uk network or within the Guardian’s dedicated careers advice section, guardian.co.uk/careers
- Audio slide shows – as above, but combining the best of Guardian audio with quality photo-journalism
Audio on guardian.co.uk
- Half of regular guardian.co.uk users have downloaded audio content
- 41% listen to Guardian podcasts several times a week or more
- guardian.co.uk hosts 8 hours a week of high quality spoken word programming
- Podcasts on guardian.co.uk have over 250,000 loyal monthly subscribers
Case study
London Borough of Barnet is one of our most recent podcast advertisers.
- LB Barnet wanted to promote the new website of their Children’s Services department
- Innovative way to interact with target audience
- Created a buzz around the creative execution
- Part of a larger campaign using print, video, the podcast and visibility products across guardianjobs.co.uk
- The podcast was downloaded 62 times
Source: Source: GNM Audio download report Aug 09, GNM Podcast Research Nov 2008, base regular (have used guardian.co.uk at least once in the last week)
