This product allows you to access guardian.co.uk's massive audience of over 32 million unique users worldwide - but still target exactly who you want. 

Display ad formats, like banners, buttons, and MPUs are shown to users depending on what content they look at and how often, and what company or industry they come from. Allowing you to reach a quality, engaged audience of passive jobseekers.

Behavioural targeting is now also available across our award winning jobs site guardianjobs.co.uk, allowing to to further target users by their job search criteria.

Case study:
Hammersmith and Fulham Citizens Advice Bureau were looking for a Chief Executive. They used behavioural targeting as part of their Guardian Jobs campaign.

We targeted guardian.co.uk users working for charitable organisations - those coming from domain names ending in org.uk

The banner ad was shown to 10,000 users three times each, during their visits to guardian.co.uk. It attracted 46 click throughs directly to the vacancy on Guardian Jobs.

Find out more about Behavioural Targeting

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Source: ABCe Sept 09