This product allows you to access Guardian Unlimited's massive audience of over 8 million UK unique users - but still target exactly who you want.
Display ad formats, like banners, buttons, and MPUs are shown to users depending on what content they look at and how often, and what company or industry they come from.
This reach of passive jobseekers is unique - no other job site can offer this service.
Case study:
Hammersmith and Fulham Citizens Advice Bureau were looking for a Chief Executive. They used behavioural targeting as part of their Guardian Jobs campaign.
We targeted guardian.co.uk users working for charitable organisations - those coming from domain names ending in org.uk
The banner ad was shown to 10,000 users three times each, during their visits to guardian.co.uk. It attracted 46 click throughs directly to the vacancy on Guardian Jobs.
Source: ABCe Jan 07
Display ad formats, like banners, buttons, and MPUs are shown to users depending on what content they look at and how often, and what company or industry they come from.
This reach of passive jobseekers is unique - no other job site can offer this service.
Case study:
Hammersmith and Fulham Citizens Advice Bureau were looking for a Chief Executive. They used behavioural targeting as part of their Guardian Jobs campaign.
We targeted guardian.co.uk users working for charitable organisations - those coming from domain names ending in org.uk
The banner ad was shown to 10,000 users three times each, during their visits to guardian.co.uk. It attracted 46 click throughs directly to the vacancy on Guardian Jobs.
Source: ABCe Jan 07
