ACE can be used to assess the experience of any group of jobseekers.
ACE Research demonstrates that guardianjobs.co.uk can offer a high quality diverse audience of jobseekers you won’t find elsewhere:
Diverse audience:
Unique audience:
Proportion of guardianjobs.co.uk users who have not looked at the following sites in the last 4 weeks:
Little audience duplication with print:
ACE Research demonstrates that guardianjobs.co.uk can offer a high quality diverse audience of jobseekers you won’t find elsewhere:
Diverse audience:
- 83% degree educated or higher
- 18% non-white ethnic background
Unique audience:
Proportion of guardianjobs.co.uk users who have not looked at the following sites in the last 4 weeks:
- monster.co.uk - 66%
- reed.co.uk - 74%
- jobsite.co.uk - 88%
- fish4jobs.co.uk - 78%
- totaljobs.com - 76%
- Of our users who work in an admin/secretarial role, 89% have not looked at secsinthecity.co.uk in the last four weeks
- Of those in a teaching role, 69% have not looked at jobs.ac.uk in the last four weeks
- 66% of users who work in the charity/voluntary sector have not looked at charityjob.co.uk in the last four weeks
Little audience duplication with print:
- 95% of guardianjobs.co.uk users have not used the Daily Telegraph for jobs in the last four weeks
- 93% have not used the Evening Standard
- 88% have not used the Times
- 85% have not used Metro
- And 45% do not even look in the Guardian newspaper for jobs, offering a massive new audience of high calibre jobseekers you can’t find elsewhere.


