British Busines Survey
2008
2008
This year's British Business Survey was launched on 3 September.
It is the leading source of market and media insight into British business men and women, from both a consumer and a business-to-business perspective.
The survey shows that Guardian News and Media performs very strongly in the business recruitment market.
It is the leading source of market and media insight into British business men and women, from both a consumer and a business-to-business perspective.
The survey shows that Guardian News and Media performs very strongly in the business recruitment market.
Reach the business population
The survey shows that 1 in 10 business people read the Guardian every week. That's as many as the FT.
52% of these read no other quality newspaper title, giving you a unique audience for your recruitment.
52% of these read no other quality newspaper title, giving you a unique audience for your recruitment.
Use guardian.co.uk in your recruitment schedule
According to the survey, guardian.co.uk is the No1 quality news website for UK business people, with daily reach at 47,000.
In addition it reaches 15% of high profile business people, again, on a par with the FT.
Our audience are influential...
- 1 in 5 senior Guardian readers are board directors
- 63% are senior managers
- 73% of Guardian readers and 76% of guardian.co.uk users are actively involved in purchase and leasing decisions within their organisation
...and they want to get to the top
67% of senior business Guardian readers want to get to the very top of their career.
They are more likely to regularly use online sources to look for jobs than readers of any other daily quality title
They are more likely to regularly use online sources to look for jobs than readers of any other daily quality title
293,000 business people would use Guardian Jobs when looking to change their job.
Reach senior public sector professionals - on and offline
Senior public sector professionals are more than twice as likely to use the Guardian when changing jobs than any other publication.
Online, guardianjobs.co.uk is the choice of 62,000 senior public sector professionals, more than any other website.
Sources: BBS2008; Guardian Jobs refers to both print and online; base for senior public sector figures changing jobs figures: all who named publications/websites
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