As the economic crisis deepens it would seem no surprise that consumers would spend less and that company revenues and profits would go down as a result.
The natural reaction of many businesses in this situation is to tighten their belts, reducing costs across the board until recovery starts.
Initial cost–cutting can quite often focus on marketing and recruitment budgets. But is that really the right strategy to adopt during an economic slowdown?
Increasingly there are arguments which suggest that this approach is a false economy and continuing to invest in your employer brand during a recession can have significant long-term benefits. Focusing on employer branding can help organisations to motivate and engage staff, hang on to key talent and make sure they can attract and develop the skills they will need after the recession.
Guardian News and Media’s latest piece of research looks at consumer insights in response to the recession, are people still spending? How high is the risk of redundancy? Are there people that are more resilient in a recession?
The Guardian Guide to Consumer Confidence is a proprietary piece of research using the YouGov and Brand Aid Panel to review current consumer response to the economic situation and within this how GNM consumers are being affected.
The natural reaction of many businesses in this situation is to tighten their belts, reducing costs across the board until recovery starts.
Initial cost–cutting can quite often focus on marketing and recruitment budgets. But is that really the right strategy to adopt during an economic slowdown?
Increasingly there are arguments which suggest that this approach is a false economy and continuing to invest in your employer brand during a recession can have significant long-term benefits. Focusing on employer branding can help organisations to motivate and engage staff, hang on to key talent and make sure they can attract and develop the skills they will need after the recession.
Guardian News and Media’s latest piece of research looks at consumer insights in response to the recession, are people still spending? How high is the risk of redundancy? Are there people that are more resilient in a recession?
The Guardian Guide to Consumer Confidence is a proprietary piece of research using the YouGov and Brand Aid Panel to review current consumer response to the economic situation and within this how GNM consumers are being affected.
