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The new Guardian Weekly website

The Guardian Weekly Global Network is a unique new platform with an ambitious strategy: to invite a global community of users to close the gap between international news headlines and the personal experiences of real people.

The new site invites greater interactivity and provides a range of opportunities for advertisers to engage a discerning audience across the globe.

‘Our strategy is ambitious but could transform all online news websites. We are focusing our reporting on how individuals are affected by global events. We also want to connect our readers, giving them the opportunity to truly effect change and providing a platform for voices that are often overlooked. I hope the Guardian Weekly Global Network will become a must-read website for those interested in how global news and politics affect real people, from grain farmers in Africa to pro-Hilary voters in the US.’

Mark King, Guardian Weekly Global Network, Editor

The site is split into two distinct parts, blending an original editorial theme with a social networking area.

Unique editorial theme
The blue editorial section of the site features first-person or eye-witness reports commissioned from a range of sources, including Guardian Weekly writers and readers. The content is structured around ten subject areas:

• Politics
• Conflict
• Health
• Fragile Planet
• Education
• Human Rights
• Development
• Discovery
• 21st Century Life
• Culture

Interactive global community
The orange user-generated section of the site offers users greater opportunity to engage with its content. By setting up a unique personal profile, users can access a wide range of social networking tools leading to the creation of a global news community.

Advertising opportunities

The new Guardian Weekly website offers a number of opportunities to help you reach a wide, global audience.

You can also take advantage of our unique, innovative solutions to maximise the impact and effectiveness of your campaigns.

To find out more about these opportunities please contact:

Sarah Adams
020 7131 7041
sarah.adams@guardian.co.uk