Circulation
Average daily sale
ABC July 09 - December 09
ABC July 09 - December 09
313,026
Readership
Average issue readership
NRS October 08 - September 09
NRS October 08 - September 09
1,142,000
- The Guardian has a 13.93% share of total daily quality press circulation.
- As a proportion of total sales The Guardian circulation is made up of 88% sold copy.
- 74.44% of the Guardian’s total sales are at full-rate which is a greater proportion than any other quality press daily newspaper.
Please note that as of August 2009, the Guardian no longer distributes bulk copies.
Source: July 09 - December 09
- According to the twelve-month NRS estimates, the Guardian’s readership is 1,142,000.
- Compared to all other quality dailies (including the FT), the Guardian boasts a higher proportion of ABC1 adults, ABC1 women in full time work, and ABC1s under the age of 25 with a terminal education age of 21+.
- When excluding the FT from the comparison, the Guardian has the highest proportion of AB adults, readers aged 35-44, male ABC1 adults and ABC1 readers under 45 with a terminal education age of 21+.
Source: NRS October 08 - September 09
