Alan Rusbridger
Editor, the Guardian
“The Guardian is a unique voice - not only in Britain, but in the world. Through the internet it has become arguably the leading English language liberal newspaper in the world.
Its ownership - a Trust which re-invests profits into the newspapers - has allowed it to develop as a fiercely independent newspaper, noted for its range of individual voices as well as for its tradition of fine writing.
The switch to the Berliner format allows the Guardian to continue its special brand of journalism, which has gained a huge international following, while at the same time providing a modern print format for a new generation of readers in this country – the Berliner format combines the portability of a tabloid with the sensibility of a broadsheet.
We’re confident that the change will be a successful new step on the Guardian’s long and distinguished journey, and will strengthen still further the Guardian’s reputation for serious, trusted, independent journalism.”
Its ownership - a Trust which re-invests profits into the newspapers - has allowed it to develop as a fiercely independent newspaper, noted for its range of individual voices as well as for its tradition of fine writing.
The switch to the Berliner format allows the Guardian to continue its special brand of journalism, which has gained a huge international following, while at the same time providing a modern print format for a new generation of readers in this country – the Berliner format combines the portability of a tabloid with the sensibility of a broadsheet.
We’re confident that the change will be a successful new step on the Guardian’s long and distinguished journey, and will strengthen still further the Guardian’s reputation for serious, trusted, independent journalism.”
The Guardian is the only full-colour national daily newspaper in the UK and the only daily national newspaper published in an innovative format that uniquely combines journalistic integrity with ease of handling.
Celebrating a passionate commitment to quality journalism, photography and design, the Guardian is the most modern and vibrant newspaper in the country. Together with the best online newspaper in the world, no other newspaper is so well placed to address the print and internet needs of both readers and advertisers.
The Guardian’s vision is to offer independent, agenda-setting content that positions us as the modern, progressive, exciting challenger to the status-quo. The Guardian is consistently innovative, actively encouraging debate and exerting influence. The Guardian’s brand stands fundamentally for taking a fresh approach: we are modern, individual and sometimes unconventional. Healthily sceptical, but not cynical, the Guardian is confident, intelligent and investigative.
Our ability to invest in the paper is made possible through our unique ownership structure. The Guardian is owned by the Scott Trust, which reinvests income from other business to ensure that the Guardian remains a serious, progressive voice in a world in which news organisations are increasingly in the hands of fewer and fewer multi-national companies. Not owned by shareholders, dictated to by a press baron or influenced by a political party, Guardian journalists are free to present the truth as they see it. The Trust secures the continuity and editorial independence of the Guardian. It remains without party affiliation, and faithful to liberal tradition.
Celebrating a passionate commitment to quality journalism, photography and design, the Guardian is the most modern and vibrant newspaper in the country. Together with the best online newspaper in the world, no other newspaper is so well placed to address the print and internet needs of both readers and advertisers.
The Guardian’s vision is to offer independent, agenda-setting content that positions us as the modern, progressive, exciting challenger to the status-quo. The Guardian is consistently innovative, actively encouraging debate and exerting influence. The Guardian’s brand stands fundamentally for taking a fresh approach: we are modern, individual and sometimes unconventional. Healthily sceptical, but not cynical, the Guardian is confident, intelligent and investigative.
Our ability to invest in the paper is made possible through our unique ownership structure. The Guardian is owned by the Scott Trust, which reinvests income from other business to ensure that the Guardian remains a serious, progressive voice in a world in which news organisations are increasingly in the hands of fewer and fewer multi-national companies. Not owned by shareholders, dictated to by a press baron or influenced by a political party, Guardian journalists are free to present the truth as they see it. The Trust secures the continuity and editorial independence of the Guardian. It remains without party affiliation, and faithful to liberal tradition.
