Demographic profile of Observer readers
The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult.

All figures are based on Sunday average issue readership.
observer-demog-0909
Sources: NRS July 08 - June 09

Solus = Observer readers who do not read any other quality Sunday newspaper

TEA = Terminal education age
Advertising specificationsAdvertising ratesAdvertising rates calculatorResearchCase Studies